We all want to arrive safely—whether it’s to school, work or home to your family. This campaign is about choosing smart over reckless in those everyday moments:
Let’s shift the mindset. Let’s choose smart.
The National Road Safety Strategy (2023–2038) is the Cayman Islands Government’s long-term commitment to eliminate road fatalities by 2038.
Led by the Ministry of Planning, Lands, Agriculture, Housing and Infrastructure, the strategy targets four key areas:
In Year 1, we:
But the work continues. Reckless driving still claims lives. That’s why in Year 2, we’re focused on Smart Vs Reckless.
This strategy is a joint effort between government agencies, emergency services, and community organisations.